dandyhorse is a magazine for anyone who likes bikes. Our street-level view of Toronto’s cycling community combined with our high-level look at pedal policy means that dandyhorse delivers readers with the most complete review of cycling culture in the city. dandyhorse readers are delighted by both sexy and serious content that inspires and informs. Our Toronto-specific coverage and worldly view of the bicycle is not found in any other publication. dandyhorse is for people who ride bikes or want to ride bikes, enjoy art and love the city!

Please email tammy@dandyhorsemagazine.com or sales@dandyhorsemagazine.com or click here to get a copy of our Media Planner.

NEW FOR 2016:

dandyhorse will be producing three (3!) print issues in 2016.

dandyhorse is also VERY EXCITED to announce we are partnering with Torontoist in 2016 to make sure all the best bike news and brands reach all corners of Toronto!

Please support our supporters.

The Big Carrot
348 Danforth Avenue
Bikes On Wheels bikesonwheels.com
Bern bernunlimited.com
Mobile Bike Shop mobilebikeshop.ca
Cycle for Sight
The Cycle Shoppe
630A Queen Street West
 Brodie bikes  http://brodiebikes.com/2015/
Hoopdriver Bicycles
1073 College Street
Urbane Cyclist
McLeish Orlando LLP
1 Queen Street East, Suite 1620
Opus Bicycles
Steam Whistle Brewing
The Roundhouse - 255 Bremner Blvd
Sweet Pete's
1204 Bloor Street West and 517 Bloor Street West
Fluevog Shoes

Circulation & Distribution

  • 6,000 - 12,000 print copies (issue specific)
  • 3 readers per copy
  • Over 20,000 readers per issue
  • Read front-to-back by a majority of our readers*

*91% of respondents to our 2012 and 2009 readership surveys said they read the entire magazine and either saved it or passed it on to a friend.

Popular Features Include

  • Heels on Wheels
  • Bike Spotting
  • Fashion
  • Advocacy and Policy
  • Doctor’s Note
  • Infrastructure features
  • Original art
  • Sustainable travel and touring

Purchasing Intent

  • 60% own 2 or more bikes
  • One third of readers plan to buy a new bike in the next year
  • 85% plan to buy bike parts or accessories within 12 months
  • 50% of readers plan to participate in bike tourism in the next year
  • 80% said they would pay more to buy a “green” product

Our Readers

  • 50% male, 50% female
  • 89% fall between ages of 18 and 49
  • 86% identify as bike commuters
  • 88% of our readers live in Toronto

Advertising Rates

2016 rates are here! NEW for 2016: dandyhorse is partnering with Torontoist to reach all corners of the city with the best bike coverage! Torontoist reaches over 500,000 viewers every month. Inquire as to rates and availability at: tammy@dandyhorsemagazine.com


size of ad                           1 issue                    2 issues_____3 issues
Double page spread           $4,500                      $3,600                    $2,800
Full page                              $2,500                      $2,000                    $1,500
Half page*                          $1,850                        $1,250                     $850

ASK about our special online ad rates, campaigns and newsletter promotions. NEW FOR 2016: Ads available on TORONTOIST! Reach over 500,000 engaged Torontonians EVERY MONTH!

Inquire about discounts for online and print advertising packages.

Premium Ad Placement

size of ad                            1 issue                    2 issues____3 issues
Outside back cover              $3,500                      $3,000                $2,500
Inside covers                         $3,000                     $2,500                $2,000

* Please specify vertical or horizontal orientation when booking half page ads.

Booking & Provision Deadlines

issue                               ad booking         ad material         newsstands/bike shops

May 2016                          Feb 28                   April 15                     May/June

August 2016                     June 25                   July 1                      August/September

December 2016                Sept 20                   Nov 1                       December


Build Mechanicals


ad size                           trim size (w x h, inches)             bleed size (trim + 0.25")
Full page                            8.375 x 10.625                                8.625 x 10.875
Double page spread          16.75 x 10.625                                     17 x 10.875
½ page vertical
__to page edge                 4.125 x 10.625                                 4.375 x 10.875
__or, inset                         3.625 x 9.715                                            N/A
½ page horizontal
__to page edge                 8.375 x 5.25                                     8.625 x 5.5
__or, inset                         7.375 x 4.75                                              N/A

dandyhorse banner ad: 960 X 140

Online rates vary.

See the media kit for more info or contact us.

File Provision

resolution: 300 DPI
colour: Please provide full colour CMYK files.

accepted file formats: TIFF, PDF
Do not send source files. Embed and/or outline all typefaces.
The advertiser is responsible for the quality and contents of any supplied ad. Dandyhorse will advise the advertiser if mechanical specs are not met, and request resupply.
The Publisher reserves the right to refuse to publish any ad deemed objectionable. Positioning of advertising is at the discretion of the Publisher except where special position is guaranteed by contract.
All prices are in Canadian Dollars.

Click here for a PDF version of the 2016 media kit.


Tammy Thorne
(416) 822-7910

tammy @ dandyhorsemagazine.com

Dandyhorse Media Inc.
304-40 Walmer Rd.
Toronto, ON M5R 2X4
sales @ dandyhorsemagazine.com

Find out more about how dandyhorse can help you connect with Toronto's cycling community by contacting either tammy@dandyhorsemagazine.com or sales@dandyhorsemagazine.com


Photo above by Alex Tran during the shooting of the Bicycle Film Festival advertisement in 2009.

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