Bikestock needs a logo: Request for proposals by March 17

Photo of Bells on Bloor participans by Martin Reis from this 2012 dandy promotional post. Check out Bells on Bloor on Facebook.

Bikestock needs a logo

Please submit your portfolio/images of the work you’ve done in the past and why you’d like to take on this project to louise.villa@gmail.com.

Bells on Bloor is launching Bikestock on September 14, 2014 - it's essentially the Bells on Bloor mass ride ending in a super fun rally at City Hall!

Background of Bells on Bloor:

Bells on Bloor is a mass ride that has been a summer tradition in Toronto for many years. It is a movement that celebrates and advocates for bicycle and pedestrian safety. In recent years, Bells on Bloor has been joined by Bells on Danforth and Bells on Yonge, drawing people from all parts of our city. All the participants envision a city where people of all ages, abilities and income-levels can safely bike to work, school and play; where everyone can breathe clean air and have realistic commuting alternatives to car transportation.

Bloor Street is the best east-west choice for cyclists due to its long, flat and direct route, free of streetcar tracks with close proximity to the subway. While other cities move forward to make cycling safer, Toronto continues to lag.

As the number of residents cycling for health, climate, and their pocketbooks keeps increasing, only 20% of the bike lanes promised in the City of Toronto's Bike Plan in 2001 were actually installed.

Now is the opportunity to make a difference by showing our support and commitment to making what was once simply a vision, a reality.

Bells on Bloor/Danforth/Yonge Presents: BIKESTOCK

On September 14, 2014, all cyclists of Toronto - from bicycle enthusiasts to commuters to advocacy groups - are invited to take part in the 7th Annual Bells on Bloor/Danforth/Yonge rides, which will all end in a FUN rally at Nathan Philips Square, complete with music, refreshments, and thousands of passionate cyclists from all over the city.

Design Requirements:

Our priority is to define the Bikestock brand, by having a logo designed and a brand colour recommended, according to our (loose) tagline: “Bicycles are good. For you, Toronto and the environment.”

The logo will then be used for their website, in social media and other marketing materials leading up to the event.

Our Ideas:

-bicycle wheel with centre being the rally at city hall, and spokes leading to the distinct points of Toronto, from which thousands of people are participating

  • it’s a revolution (but without looking too political)
  • tie in election
  • show that it’s a fun event

Compensation for logo design: $400

Submit by March 17!

Please submit images of the work you’ve done in the past and why you’d like to take on this project to louise.villa@gmail.com.

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Related on the dandyBLOG:

Bells on Bloor (2012 promo)

Fur flies when Yorkville weasels out of a bike lane

Bike lanes on Bloor: update

Bike Spotting on Bloor: Do you shop by bike?

 

 

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