dandyhorse is a magazine for anyone who likes bikes. Our street-level view of Toronto’s cycling community combined with our high-level look at pedal policy means that dandyhorse delivers readers with the most complete review of cycling culture in the city. dandyhorse readers are delighted by both sexy and serious content that inspires and informs. Our Toronto-specific coverage and worldly view of the bicycle is not found in any other publication. dandyhorse is for people who ride bikes or want to ride bikes, enjoy art and love the city!

Please email tammy@dandyhorsemagazine.com or sales@dandyhorsemagazine.com or click here to get a copy of our 2014 Media Planner.

Please support our supporters.

ABUS
 abus.com
The Big Carrot
348 Danforth Avenue
thebigcarrot.ca
Cycle Toronto http://cycleto.ca/
Bikes On Wheels bikesonwheels.com
Bern bernunlimited.com
Mobile Bike Shop mobilebikeshop.ca
Cycle for Sight
cycleforsight.ca
The Cycle Shoppe
630A Queen Street West
cyclemotive.com
Hoopdriver Bicycles
1073 College Street
hoopdriver.ca
ING Direct
221 Yonge Street
ingdirect.ca
OGC
http://www.ogc.ca/
McLeish Orlando LLP
1 Queen Street East, Suite 1620
mcleishorlando.com
Opus Bicycles
opusbike.com
Steam Whistle Brewing
The Roundhouse – 255 Bremner Blvd
steamwhistle.ca
Sweet Pete’s
1204 Bloor Street West and 517 Bloor Street West
sweetpetes.com


Circulation & Distribution

  • 6,000 – 12,000 print copies (issue specific)
  • 3 readers per copy
  • Over 20,000 readers per issue
  • Read front-to-back by a majority of our readers*

*91% of respondents to our 2012 readership survey said they read the entire magazine.

Popular Features Include

  • Heels on Wheels
  • Bike Spotting
  • Fashion
  • Advocacy and Policy
  • Doctor’s Note
  • Infrastructure features
  • Original art
  • Sustainable travel and touring

Purchasing Intent

  • 60% own 2 or more bikes
  • One third of readers plan to buy a new bike in the next year
  • 85% plan to buy bike parts or accessories within 12 months
  • 50% of readers plan to participate in bike tourism in the next year
  • 80% said they would pay more to buy a “green” product

Our Readers

  • 50% male, 50% female
  • 89% fall between ages of 18 and 49
  • 86% identify as bike commuters
  • 88% of our readers live in Toronto

Advertising Rates

size of ad                           1 issue                    2 issues
Double page spread           $3,000                     $2,700
Full page                            $1,800                      $1,620
Half page*                          $1,200                      $1,080

Banner ads (960X160) – ask about our special online ad rates, campaigns and newsletter promotions.

Premium Ad Placement

size of ad                            1 issue                    2 issues
Outside back cover              $2,800                      $2,500
Inside covers                         $2,250                      $2,0o0

* Please specify vertical or horizontal orientation when booking half page ads.

Booking & Provision Deadlines

issue                               ad booking            ad material               available

June 2014                         March 30               April 25                     June 2014

Fall 2014                           July 25                      August 30                  October 2014

Build Mechanicals

 

ad size                           trim size (w x h, inches)             bleed size (trim + 0.25″)
Full page                            8.375 x 10.625                                8.625 x 10.875
Double page spread          16.75 x 10.625                                     17 x 10.875
½ page vertical
__to page edge                 4.125 x 10.625                                 4.375 x 10.875
__or, inset                         3.625 x 9.715                                            N/A
½ page horizontal
__to page edge                 8.375 x 5.25                                     8.625 x 5.5
__or, inset                         7.375 x 4.75                                              N/A

Banner ad: 960 X 140

Online rates vary depending on length of placement and other ads or product placement combinations.

File Provision

resolution: 300 DPI
colour: Please provide full colour CMYK files.

accepted file formats: TIFF, PDF
Do not send source files. Embed and/or outline all typefaces. Please contact accounting @ dandyhorsemagazine.com to arrange file transfers.
The advertiser is responsible for the quality and contents of any supplied ad. Dandyhorse will advise the advertiser if mechanical specs are not met, and request resupply.
The Publisher reserves the right to refuse to publish any ad deemed objectionable. Positioning of advertising is at the discretion of the Publisher except where special position is guaranteed by contract.
All prices are in Canadian Dollars.

Click here for a PDF version of the 2014 media kit.

Contact

Tammy Thorne
Advertising Account Sales Manager
(416) 822-7910

tammy @ dandyhorsemagazine.com

Dandyhorse Media Inc.
304-40 Walmer Rd.
Toronto, ON M5R 2X4
accounting @ dandyhorsemagazine.com

Find out more about how dandyhorse can help you connect with Toronto on two wheels by contacting either tammy@dandyhorsemagazine.com or sales@dandyhorsemagazine.com and we will send you our 2014 Media Planner and editorial calendar details for 2014.

 

Photo above by Alex Tran during the shooting of the Bicycle Film Festival advertisement in 2009.

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