dandyhorse is a magazine for anyone who likes bikes. Our street-level view of Toronto’s cycling community combined with our high-level look at pedal policy means that dandyhorse delivers readers with the most complete review of cycling culture in the city. dandyhorse readers are delighted by both sexy and serious content that inspires and informs. Our Toronto-specific coverage and worldly view of the bicycle is not found in any other publication. dandyhorse is for people who ride bikes or want to ride bikes, enjoy art and love the city!
Please support our supporters.
|The Big Carrot
||348 Danforth Avenue
|Bikes On Wheels||bikesonwheels.com|
|Mobile Bike Shop||mobilebikeshop.ca|
|Cycle for Sight
|The Cycle Shoppe
||630A Queen Street West
||1073 College Street
|McLeish Orlando LLP
||1 Queen Street East, Suite 1620
|Steam Whistle Brewing
||The Roundhouse – 255 Bremner Blvd
||1204 Bloor Street West and 517 Bloor Street West
- 6,000 – 12,000 print copies (issue specific)
- 3 readers per copy
- Over 20,000 readers per issue
- Read front-to-back by a majority of our readers*
*91% of respondents to our 2012 readership survey said they read the entire magazine.
Popular Features Include
- Heels on Wheels
- Bike Spotting
- Advocacy and Policy
- Doctor’s Note
- Infrastructure features
- Original art
- Sustainable travel and touring
- 60% own 2 or more bikes
- One third of readers plan to buy a new bike in the next year
- 85% plan to buy bike parts or accessories within 12 months
- 50% of readers plan to participate in bike tourism in the next year
- 80% said they would pay more to buy a “green” product
- 50% male, 50% female
- 89% fall between ages of 18 and 49
- 86% identify as bike commuters
- 88% of our readers live in Toronto
size of ad 1 issue 2 issues
Double page spread $3,000 $2,700
Full page $1,800 $1,620
Half page* $1,200 $1,080
Banner ads (960X160) – ask about our special online ad rates, campaigns and newsletter promotions.
Premium Ad Placement
size of ad 1 issue 2 issues
Outside back cover $2,800 $2,500
Inside covers $2,250 $2,0o0
* Please specify vertical or horizontal orientation when booking half page ads.
Booking & Provision Deadlines
issue ad booking ad material available
June 2014 March 30 April 25 June 2014
Winter 2014/15* Oct 05 Oct 30 December 2014
*Note: Our winter issue will be a digest (smaller) format so ad prices are adjusted accordingly. Email firstname.lastname@example.org for info.
Full page 8.375 x 10.625 8.625 x 10.875
Double page spread 16.75 x 10.625 17 x 10.875
½ page vertical
__to page edge 4.125 x 10.625 4.375 x 10.875
__or, inset 3.625 x 9.715 N/A
½ page horizontal
__to page edge 8.375 x 5.25 8.625 x 5.5
__or, inset 7.375 x 4.75 N/A
Banner ad: 960 X 140
Online rates vary depending on length of placement and other ads or product placement combinations.
resolution: 300 DPI
colour: Please provide full colour CMYK files.
accepted file formats: TIFF, PDF
Do not send source files. Embed and/or outline all typefaces. Please contact accounting @ dandyhorsemagazine.com to arrange file transfers.
The advertiser is responsible for the quality and contents of any supplied ad. Dandyhorse will advise the advertiser if mechanical specs are not met, and request resupply.
The Publisher reserves the right to refuse to publish any ad deemed objectionable. Positioning of advertising is at the discretion of the Publisher except where special position is guaranteed by contract.
All prices are in Canadian Dollars.
Click here for a PDF version of the 2014 media kit.
Advertising Account Sales Manager
tammy @ dandyhorsemagazine.com
Dandyhorse Media Inc.
304-40 Walmer Rd.
Toronto, ON M5R 2X4
accounting @ dandyhorsemagazine.com
Find out more about how dandyhorse can help you connect with Toronto on two wheels by contacting either email@example.com or firstname.lastname@example.org and we will send you our 2014 Media Planner and editorial calendar details for 2014.
Photo above by Alex Tran during the shooting of the Bicycle Film Festival advertisement in 2009.