dandyhorse is a magazine for anyone who likes bikes. Our street-level view of Toronto’s cycling community combined with our high-level look at pedal policy means that dandyhorse delivers readers with the most complete review of cycling culture in the city. dandyhorse readers are delighted by both sexy and serious content that inspires and informs. Our Toronto-specific coverage and worldly view of the bicycle is not found in any other publication. dandyhorse is for people who ride bikes or want to ride bikes, enjoy art and love the city!
Please support our supporters. Visit our advertisers or become an advertiser here.
| The Big Carrot |
348 Danforth Avenue thebigcarrot.ca |
| BikesandTransit | bikesandtransit.com |
| CatEye | cateye.com |
| Crumpler | 831 Queen St. West crumpler.com |
| Cycle Couture | 926 College Street cyclecouture.ca |
| Cycle for Sight |
cycleforsight.ca |
| The Cycle Shoppe |
630A Queen Street West cyclemotive.com |
| The Gladstone Hotel | 1214 Queen St. W., Toronto gladstonehotel.com |
| Hoopdriver Bicycles |
1073 College Street hoopdriver.ca |
| ING Direct |
221 Yonge Street ingdirect.ca |
| Liberty Street Cyclery |
171 East Liberty Street libertycyclery.com |
| McLeish Orlando LLP |
1 Queen Street East, Suite 1620 mcleishorlando.com |
| Mountain Equipment Co-op | 400 King Street West mec.ca |
| Opus Bicycles |
opusbike.com |
| Steam Whistle Brewing |
The Roundhouse – 255 Bremner Blvd steamwhistle.ca |
| Sweet Pete’s |
1204 Bloor Street West and 517 Bloor Street West sweetpetes.com |
| Toronto Cyclists Union |
bikeunion.to |
Circulation & Distribution
- 10,000 – 15,000 print copies (issue specific)
- 3 readers per copy
- Over 20,000 readers per issue
- Read front-to-back by a majority of our readers*
*91% of respondents to our 2012 readership survey said they read the entire magazine.
Popular Features Include
- Heels on Wheels
- Bike Spotting
- Bike Art and Fashion
- Advocacy and Policy
- Doctor’s Note
- Infrastructure features and original illustrations
- Sustainable travel and touring
Purchasing Intent
- 60% own 2 or more bikes
- One third of readers plan to buy a new bike in the next year
- 85% plan to buy bike parts or accessories within 12 months
- 50% of readers plan to participate in bike tourism in the next year
- 80% said they would pay more to buy a “green” product
Our Readers
- 50% male, 50% female
- 89% fall between ages of 18 and 49
- 86% identify as bike commuters
- 88% of our readers live in Toronto
Advertising Rates
size of ad 1 issue 2 issues
Double page spread $3,000 $2,700
Full page $1,800 $1,620
Half page* $1,200 $1,080
Premium Ad Placement
size of ad 1 issue 2 issues
Outside back cover $3,000 $2,550
Inside covers $2,500 $2,oo0
* Please specify vertical or horizontal orientation when booking
Booking & Provision Deadlines
issue ad booking ad material available
Spring 2013 March 10 April 10 May/June
Fall 2013 July 20 Aug 20 Sept/Oct
Build Mechanicals
Full page 8.375 x 10.625 8.625 x 10.875
Double page spread 16.75 x 10.625 17 x 10.875
½ page vertical
__to page edge 4.125 x 10.625 4.375 x 10.875
__or, inset 3.625 x 9.715 N/A
½ page horizontal
__to page edge 8.375 x 5.25 8.625 x 5.5
__or, inset 7.375 x 4.75 N/A
File Provision
resolution: 300 DPI
colour: Please provide full colour CMYK files.
accepted file formats: TIFF, PDF
Do not send source files. Embed and/or outline all typefaces. Please contact accounting @ dandyhorsemagazine.com to arrange file transfers.
The advertiser is responsible for the quality and contents of any supplied ad. Dandyhorse will advise the advertiser if mechanical specs are not met, and request resupply.
The Publisher reserves the right to refuse to publish any ad deemed objectionable. Positioning of advertising is at the discretion of the Publisher except where special position is guaranteed by contract.
All prices are in Canadian Dollars.
Contact
Tammy Thorne
Advertising Account Sales Manager
(416) 822-7910
tammy @ dandyhorsemagazine.com
Dandyhorse Media
903-22 Close Avenue
Toronto, ON
M5K 2V4
accounting @ dandyhorsemagazine.com
Find out more about how dandyhorse can help you connect with Toronto on two wheels:
photo by Alex Tran
Biking Toronto
